Cee Michael and Wendi Hinrichs, the mother-daughter team behind Alexander’s Aesthetics, share their unique perspective on how the professional beauty industry has evolved — and what estheticians need to know when starting and growing their business.

How do you choose the right wax? Where should new estheticians turn for education and support? And how is beauty distribution changing in an increasingly digital industry?

In this episode of Wax Talk and More, we cover:

• How to choose the right professional wax
• How the esthetics industry has evolved over the years
• Education and support available through beauty distributors
• Where to start when opening your own esthetics business
• Finding support when launching a solo waxing studio
• How professional beauty distribution is evolving in the digital age

With decades of combined industry experience, Cee and Wendi bring a unique perspective from the distribution side of professional beauty. Cee has led Alexander’s Aesthetics CA since 1999, growing it into a nationwide distributorship, while Wendi has operated Alexander’s Aesthetics CO since 2016, bringing her background in corporate training to the family business.

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