How can retailers turn store traffic into real business performance?
In this episode, The Retail Influencer welcomes Marc Ryski, CEO & Founder of HeadCount Corporation and author of several reference books on retail analytics, to explore the crucial topic of conversion in retail. Together, we discuss why conversion should be seen as a company-wide mindset rather than just a metric, how it differs from e-commerce, and which data levers truly matter in-store. Marc also explains the often-overlooked factors that drive or kill conversion, from staff engagement to store layout, and shares how retailers can detect issues early, train teams effectively, and prepare for the future of conversion in an AI-driven, omnichannel world.
A must-listen for anyone who wants to move beyond traffic counting and truly understand what drives performance in physical retail.

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