Description

In this episode of The Retail Influencer, we dive into the evolving world of gardening with Gerco de Graaf, Director of Sales Europe at EGO POWER+. As the sector transitions from traditional retail models to more service- and sustainability-focused approaches, Gerco shares his unique perspective on where the market is heading.

We explore current consumer trends, the rise of cordless and battery-powered equipment, and how to deal with seasonality in such a dynamic sector. From innovation processes to ideal retail partnerships, this episode is packed with practical insights for professionals in the gardening and DIY retail space.

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