In the run-up to Salon SHOP! Paris 2026, I had a fascinating conversation with Florent Zucca.

In this solo episode of The Retail Influencer, I take you behind the scenes of that discussion.

Why has this event become a key meeting point for professionals in retail and shopper marketing?
What are the major trends shaping this year’s edition?
And how can an event like SHOP! help brands and retailers better understand the future of the point of sale?

Drawing from my exchange with Florent, I share the ideas, insights and perspectives that stood out to me the most.
A great way to set the stage before meeting in Paris on April 1 and 2 to talk about retail design, in-store experience and innovation.

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