In this episode of The Retail Influencer by 20/CENT Retail, Vincent Panneels welcomes Valentine Dreyfuss from Mercio to discuss the evolution of pricing in brick-and-mortar retail and the growing role of Agentic AI.

Why is pricing still such a sensitive topic for retailers? Why has pricing historically been more dynamic in e-commerce than in physical stores? And most importantly, how could Agentic AI change the game?

Valentine Dreyfuss explains the difference between traditional predictive AI and multi-agent systems capable of integrating strategy, competitive context, and operational constraints. Together, they explore how these “virtual teams” of agents can help retailers respond to competitive attacks, maintain their price image, and protect margins.

A clear and practical conversation about the future of pricing in retail.

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