In January, retailers compete through campaigns to prove they are the cheapest.
Delhaize, Lidl, … a battle of numbers, methodologies and public reactions that raises an essential question:
can price still be the main argument in retail?

In this episode, here is My 20/CENT. Between campaigns, counter-analyses and social media buzz, one thing is certain: price is a lever… but not a long-term strategy.
What if the real question to highlight were a different one?

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