For years, retailers focused their efforts on their stores. Today, some are going a step further: bringing the store directly to consumers. Festivals, sporting events, tourist destinations... Carrefour Belgium is multiplying its temporary retail formats to stay true to its promise of being the "favorite neighborhood store," even when that neighborhood happens to be a festival campsite or the paddock of a Formula 1 Grand Prix.

In this episode of The Retail Influencer, Arnaud Lesne discusses a strategy that goes far beyond a simple marketing stunt.

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