Retail is often perceived as a “cash machine.” Consumers regularly assume that supermarkets make huge profits on every shopping cart, especially during periods of inflation and rising food prices. But according to François Bernard, Offer Development Director at Carrefour Belgium, the reality is far more complex.

In this recent episode of The Retail Influencer by 20/CENT Retail, François Bernard shared a transparent breakdown of what actually happens behind a €100 shopping basket, and the numbers may surprise many people.

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