Some time ago, I had the pleasure of joining a press trip to the Kaltern region, in the heart of South Tyrol in Italy, near Bolzano.

For those more familiar with wine geography, this is Alto Adige, one of Italy’s most distinctive wine regions.

Beyond the postcard scenery, one question arises: why does this matter, and why should it interest wine retailers and distributors?

Two main reasons.

First, I discovered wines and practices that can truly differentiate shelf offerings.

Second, and more importantly, I encountered an approach to wine that speaks to a new generation: fresher, more accessible, more narrative-driven, without compromising quality or tradition.

The full story in this episode.

Cheers

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