In today’s episode, I chat with Oliver Frese, Chief Operating Officer of Koelnmesse. 

 

We discuss how the event industry evolves to the new hybrid era and how digital and live events will complement each other in the future. 

It’s the third and final episode in this three-part series dedicated to the digitalisation of retail events. Don’t miss the conclusion in the end where I summarize a few of the key points we learned during this mini-series. 

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