For decades, ProWein has been a global meeting point for producers, retailers, buyers and experts from across the world. But this year, the event is entering a new chapter. Faced with changing consumer habits, new competition and the rapid evolution of the beverage market, the fair is reinventing itself.

In this episode, we’ll explore what this transformation means for the industry, what visitors can expect from the 2026 edition, and why trade fairs like ProWein remain essential platforms for innovation, networking and business.

Cheers!

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