In this episode, my guest is none other than Thierry Coeman,  author, speaker, and ambassador for All Fields. A go-to expert when it comes to a topic as broad and strategic as field marketing and in-store activation.

Before diving into trends, we took the time to lay the groundwork and clarify what field marketing truly means. From there, we unpacked the sector’s dynamics, explored current major trends, Thierry’s take on real-world challenges, the ongoing importance of the human factor, and much more.

A must-listen if you work in the field, in activation, or if you're simply looking to better understand what really makes a difference at the point of sale.

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