What if the price of a product also told us how much the person who produced it actually earns?

In this new episode of The Retail Influencer by 20/CENT Retail, I speak with Anne-Françoise d’Aoust about Allez, a Belgian initiative aiming to bring more transparency to the relationship between producers, retailers and consumers.

It all starts… with a Belgian melon.

But behind that melon lies a much broader reflection on how today’s food supply chain works.

With Allez, the producer sets the price based on their costs and the work involved. The retailer then applies its margin. Logistics, Allez’s commission and VAT are also clearly identified.

The result? Consumers can actually see how the price they pay is distributed.

In our conversation, we also discuss short supply chains, local products, the role of independent stores, the difficulty producers face in making a decent living from their work, and above all, a question I find particularly relevant:

Could price transparency become the standard on supermarket shelves?

Allez certainly wants to help make that happen.

A very concrete conversation about price, value, retail and the place of the producer in that equation.

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