This episode is a great one, as I get to chat about industry trends with a true specialist.

Stijn Bex, Co-Founder of Bullseye Distribution, joins me to discuss the evolving landscape of the drinks, sweets, and snacks industry.

We dive into key market trends, including the rise of "less" (less sugar, less alcohol, etc.), the growing demand for premium products, the importance of experience-driven consumption, and much more.

What’s shaping the market? Tune in to find out!

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