This first episode looks back at the origins of an extraordinary family, entrepreneurial, and human adventure. It all began in 1964 with a bold idea: selling materials handling equipment to businesses through a catalogue.

On April 25, 1966, that morning, André Guichard had just founded Manutan.

Very quickly, he brought his son Jean-Pierre into this emerging venture.

Jean-Pierre Guichard : “The next step was to put together our first catalogue. It wasn’t easy, actually. People didn’t understand what we were trying to do. Those were the early days.”

Success grew. After expanding internationally and going public, it was time for succession: although at 23, Xavier Guichard had no intention of joining Manutan, he would dive into the deep end at 35 by becoming the Group’s CEO.

Xavier Guichard: “It was like being thrown into the deep end of the swimming pool. Once you’re in, you learn to swim. Meeting suppliers, meeting the teams, taking on projects and responsibilities, making mistakes – not too many, but a few all the same. That’s important too, because that’s how you learn.”

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