Transcription

• Speaker #0

  In a world bombarded by endless chatter, it's time to cut through the noise.

• Speaker #1

  This is Ad Infinitum. Ad Infinitum is the award-winning podcast solely focused on audio ads, the creatives who make them and or the latest thinking that informs them, how the space is evolving, and my favorite part, a roundup of recent audio ads with analysis by yours truly, Stu Redwine, and each episode's guest.

• Speaker #2

  And by the way, I'm the number one podcaster for Shopify.

• Speaker #1

  What's most important is that authenticity.

• Speaker #3

  When you have audio assets, there's a consistency about them, but in evolution, that's what creates. muscle memory.

• Speaker #1

  That's part of the explanation of the growth in audio.

• Speaker #3

  That truly is the power.

• Speaker #4

  Audio persists regardless of how people are consuming it.

• Speaker #1

  That is a podcast ad and a radio ad. Are they congruent, Chelsea?

• Speaker #4

  Are they the same brand,

• Speaker #0

  Stu? And I do think that we're in desperate need of breaks from screen time. Yes. It gives you the pleasure of being fully immersed in a story.

• Speaker #1

  Listen to Ad Infinitum wherever you get your podcasts and remember to have fun making the ads work.