What if the secret to successful audio advertising lies not in flashy production, but in the authenticity of your message? Join host Stew Redwine as he sits down with Brandon Beville, a seasoned producer for Morning Wire at The Daily Wire, to explore the essence of authenticity in audio advertising. With years of experience in both TV and audio production, Brandon brings invaluable insights into how tone and conviction can create a powerful bond of trust with listeners. His expertise in creative audio ads makes him a vital voice in the evolving landscape of podcast advertising. “Honesty is the best policy, especially in advertising,” Brandon emphasizes as he shares his approach to crafting ad reads that resonate on a personal level. This episode is packed with advertising insights that can transform your approach to audio storytelling. Together, Stew and Brandon dive deep into the Audiolytics® framework - the Nine Key Components of Setup, Value Prop, Positioning, Demonstration, Substantiation, Offer, Scarcity, Path, Execution - grading recent audio ads from industry giants like Google, Wells Fargo, and LG Electronics. They dissect what works, what doesn’t, and why authenticity, or, if you like, honesty, is paramount in today’s digital marketing environment. Takeaway 1: Learn how to assess audio ad effectiveness through a structured framework that can elevate your campaigns. Takeaway 2: Discover practical tips for audio advertising professionals on designing compelling and relatable ad content that speaks to your audience. Takeaway 3: Understand the current audio advertising trends that are shaping the future of advertising creativity and brand messaging. As the audio advertising evolution continues, it’s crucial to adapt your marketing strategies to meet the expectations of a discerning audience. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild. This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades. Featuring analysis of: Washable Sofas FanDuel BetterHelp Toyota The episode highlights the patterns that emerged across all four: clarity winning over cleverness, generic storytelling flattening impact, and the huge lift available when hosts bring real personal connection into the message. A focused, no-frills creative diagnostic that shows why “fine is forgettable” — and what it takes for an audio ad to stand out. Support the show (https://www.buzzsprout.com/2253544/support) Ad Infinitum is Presented by Oxford Road (https://www.linkedin.com/company/oxford-road/) and Produced by Caitlyn Spring (https://www.linkedin.com/in/caitlyn-spring-9614a974/) & Ezra Fox, MFA (https://www.linkedin.com/in/ezrafox/), written & hosted by Stew Redwine (https://www.linkedin.com/in/stewredwine/), and sound designed by John Mattaliano (https://www.linkedin.com/in/john-mattaliano-17a3ab19a/), with audio production by Zach Hahn (https://www.linkedin.com/in/zach-hahn-63a15827/). Hosted on Ausha. See ausha.co/privacy-policy for more information.

What truly makes audio ads resonate with listeners? Join us for a deep dive into the world of audio advertising with Stew Redwine, the VP of Creative Services at Oxford Road, as he shares his invaluable insights from a live talk at Podcast Movement 2024 in Washington, D. C. Stew is a seasoned expert in the field of podcast advertising, known for his innovative approach to creative audio ads that captivate and convert. His experience is a treasure trove of knowledge for anyone looking to elevate their marketing strategies in the ever-evolving landscape of audio advertising. “The power of storytelling in audio ads is unmatched; it creates a personal connection that no other medium can achieve. ” This powerful quote encapsulates the essence of Stew's message. Throughout this episode of Ad Infinitum, he delves into the evolution and effectiveness of audio ads, emphasizing the critical role of understanding your audience. With a keen focus on audio ad analysis, Stew discusses the importance of leveraging sonic branding and crafting compelling narratives that resonate deeply with listeners. Here are three specific takeaways you won't want to miss: Discover the significance of pre-roll calls to action and how they can enhance your audio ad effectiveness. Learn about the necessity of customizing scripts to fit different genres, ensuring your brand messaging aligns perfectly with your target audience. Understand the unique advantages of podcast ads, including their ability to forge a personal connection with listeners, setting them apart from traditional advertising channels. As Stew Redwine wraps up his talk, he reminds us of the importance of maintaining high standards for ad content and advocating for ourselves as hosts in the advertising space. This episode is more than just a discussion; it's a masterclass in advertising creativity and audio storytelling that will empower you to enhance your digital marketing efforts. Tune in to this enlightening episode of Ad Infinitum and unlock the secrets behind successful audio advertising. Whether you're an industry expert or just starting out, you'll walk away with actionable insights that can transform your approach to podcast advertising and elevate your brand's presence in the audio landscape. Don't miss out on the opportunity to learn from one of the best in the business! Ad Infinitum is Presented by linkedin. com/company/oxford-road/">Oxford Road and Produced by linkedin. com/in/caitlyn-spring-9614a974/">Caitlyn Spring & linkedin. com/in/ezrafox/">Ezra Fox, MFA, written & hosted by linkedin. com/in/stewredwine/">Stew Redwine, and sound designed by linkedin. com/in/john-mattaliano-17a3ab19a/">John Mattaliano, with audio production by linkedin. com/in/zach-hahn-63a15827/">Zach Hahn. Hosted on Ausha. See ausha.co/privacy-policy for more information.

What if the key to unlocking your brand's potential lies in the sound of your advertising? In the latest episode of Ad Infinitum, host Stew Redwine dives deep into the dynamic world of audio advertising alongside his insightful guest, Juniper—an innovative AI collaborator shaping the future of marketing. Together, they unpack the findings from Magellan AI's July 2025 report, revealing which brands are boldly increasing their investments in audio advertising and why this trend is revolutionizing the industry. Juniper, with a wealth of experience in audio production and digital marketing, highlights the crucial role of creativity and authentic connection in crafting compelling audio ads. As visual elements are absent in this medium, the duo emphasizes the importance of storytelling and genuine engagement to captivate listeners. “Effective audio advertising is about creating a bond, not just a transaction,” Juniper asserts, reminding us that the heart of podcast advertising lies in its ability to resonate on a personal level. Throughout the episode, they dissect various ads, including MyMochi, Tony Hawk's Pro Skater, Ray-Ban MetaGlasses, and JCPenney, using audio ad analysis to determine what makes them tick. Here are three key takeaways: Host-read authenticity: Ads delivered by hosts can significantly enhance listener trust and engagement. Seamless integration: Effective creative audio ads blend naturally into the content, making them feel like a part of the listening experience rather than a disruptive interruption. Storytelling is paramount: Brands that leverage rich narratives in their audio messaging can forge deeper connections with their audience. As the conversation unfolds, Stew and Juniper explore the unique qualities of audio advertising, discussing how brands can harness the power of storytelling and authenticity to amplify their brand messaging. The episode wraps up with invaluable advice for chief audio officers on embracing AI as a collaborative tool, enhancing advertising creativity and driving results in the ever-evolving landscape of audio. Tune in to this enlightening episode to gain actionable insights that can transform your approach to audio advertising. Whether you're a seasoned marketer or just starting out, the lessons shared in this conversation will equip you with the tools to elevate your advertising strategy and connect with your audience in meaningful ways. Join us, and let's navigate the advertising evolution together! Ad Infinitum is Presented by linkedin. com/company/oxford-road/">Oxford Road and Produced by linkedin. com/in/caitlyn-spring-9614a974/">Caitlyn Spring & linkedin. com/in/ezrafox/">Ezra Fox, MFA, written & hosted by linkedin. com/in/stewredwine/">Stew Redwine, and sound designed by linkedin. com/in/john-mattaliano-17a3ab19a/">John Mattaliano, with audio production by linkedin. com/in/zach-hahn-63a15827/">Zach Hahn. Hosted on Ausha. See ausha.co/privacy-policy for more information.

What happens when the helmets come off in audio advertising? At the 2025 Chief Audio Officer Summit, industry leaders gathered not to pitch, but to share—openly debating the toughest challenges in podcasting and audio. In this special episode, Stew Redwine sits down with Kraig T. Kitchin to unpack the insights, optimism, and candid conversations that defined this year’s CAO Summit at Terranea Resort. You’ll learn:Why vulnerability—not bravado—sparked the most valuable breakthroughs.How the industry is grappling with measurement across YouTube, audio platforms, and beyond.What radio’s history reveals about the future of podcasts in the age of video.How top creators are embracing their dual role as entertainers and salespeople.Where AI belongs in creative—and why care remains the human advantage. From oceanfront backdrops to locker-room honesty, this episode captures the rare environment where competitors become collaborators—and where audio’s future is written in real time. Support the show (https://www.buzzsprout.com/2253544/support) Ad Infinitum is Presented by Oxford Road (https://www.linkedin.com/company/oxford-road/) and Produced by Caitlyn Spring (https://www.linkedin.com/in/caitlyn-spring-9614a974/) & Ezra Fox, MFA (https://www.linkedin.com/in/ezrafox/), written & hosted by Stew Redwine (https://www.linkedin.com/in/stewredwine/), and sound designed by John Mattaliano (https://www.linkedin.com/in/john-mattaliano-17a3ab19a/), with audio production by Zach Hahn (https://www.linkedin.com/in/zach-hahn-63a15827/). Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this special live edition of Ad Infinitum, Executive Creative Director Stew Redwine takes the stage at Podcast Movement 2025 to deliver the third installment of his talk: What Makes Audio Ads Work. This time, Stew makes it practical. With stories, data, and a few unexpected metaphors (including his dog, Maverick), he breaks down six essential lessons every marketer, podcaster, and advertiser can put into practice immediately:Host’s Voice – Keep the ad in the authentic sound of the person listeners trust.Host’s Words – Let them say it in their own language, not yours.Early & Often – Mention the brand within the first six seconds, then keep it present throughout.Sonic Branding – Build sound cues that make your brand recognizable with eyes closed.Distinct & Consistent – Repetition creates memory. Resist the urge to constantly refresh.Care – Tools can scale, but only human care makes the work matter. From the history of radio to the warp-speed evolution of podcasting, Stew shows where audio is headed and why keeping host authenticity at the center is the industry’s best chance to “keep podcasting, if we can.” It’s equal parts rallying cry and practical handbook for anyone who wants their audio ads to actually work. Support the show (https://www.buzzsprout.com/2253544/support) Ad Infinitum is Presented by Oxford Road (https://www.linkedin.com/company/oxford-road/) and Produced by Caitlyn Spring (https://www.linkedin.com/in/caitlyn-spring-9614a974/) & Ezra Fox, MFA (https://www.linkedin.com/in/ezrafox/), written & hosted by Stew Redwine (https://www.linkedin.com/in/stewredwine/), and sound designed by John Mattaliano (https://www.linkedin.com/in/john-mattaliano-17a3ab19a/), with audio production by Zach Hahn (https://www.linkedin.com/in/zach-hahn-63a15827/). Hosted on Ausha. See ausha.co/privacy-policy for more information.

What does it take to think on a higher creative plane—and still keep your feet on the ground? In this in-person episode, Stew Redwine sits down with longtime collaborator Shelby Hayden Craig—aka “Shelby from the Future”—to unpack the mindset, methods, and muscle memory behind great creative strategy. From Sydney to Los Angeles, Shelby has been both literally and figuratively “ahead” on countless Oxford Road projects, pulling teams toward sharper thinking with a mix of humility, firmness, and curiosity. Together they explore the art of balancing openness with confidence, why the best insights often sound like great stand-up jokes, and how AI is raising the bar for human creativity. You’ll hear the story behind Shopify’s cha-ching sonic branding breakthrough, the discipline of crafting ideas worth fighting for, and Shelby’s three guiding “C”s for lasting performance optimization: Create, Craft, and Care (a.k.a. C3PO). Plus: a full Audiolytics® breakdown of IBM’s recent podcast ads—produced spots, host reads, and sonic logos—to see whether there’s a unifying insight guiding the brand’s audio presence or just a list of proof points. You’ll learn:How to turn everyday observations into true insights (and why it takes work)The difference between an idea and an insight—and why you need bothHow sonic branding can drive measurable performance when it’s consistentWhy optimism is a creative’s best survival skill in a critical industryHow to recognize when your posture toward AI is helping or hurting your work It’s part creative masterclass, part shop talk, and part reminder that in audio advertising—and in your career—caring is the real performance optimizer. Support the show (https://www.buzzsprout.com/2253544/support) Ad Infinitum is Presented by Oxford Road (https://www.linkedin.com/company/oxford-road/) and Produced by Caitlyn Spring (https://www.linkedin.com/in/caitlyn-spring-9614a974/) & Ezra Fox, MFA (https://www.linkedin.com/in/ezrafox/), written & hosted by Stew Redwine (https://www.linkedin.com/in/stewredwine/), and sound designed by John Mattaliano (https://www.linkedin.com/in/john-mattaliano-17a3ab19a/), with audio production by Zach Hahn (https://www.linkedin.com/in/zach-hahn-63a15827/). Hosted on Ausha. See ausha.co/privacy-policy for more information.

What do British military strategy and great audio ads have in common? More than you’d think. In this episode, Stew Redwine (https://www.youtube.com/@stewredwine) is joined by Oxford Road (https://www.linkedin.com/company/oxford-road/posts/?feedView=all)’s Steven Abraham (https://www.linkedin.com/in/abrahamsteven/) and Giles Martin (https://www.linkedin.com/in/gilesm/) to explore the U.K.'s greatest export to the world of advertising: planning. Drawing a line from wartime intelligence to account planning to podcast briefs, the trio makes the case that disciplined strategy—not just clever copy—is what separates forgettable ads from unforgettable ones. Together, they unpack how British planning culture shaped the modern agency model, and why the best creative still starts with a sharp, clear objective. Plus: a full Audiolytics® breakdown of four top podcast ads from Unilever (https://www.linkedin.com/company/unilever/) (Dove (https://www.linkedin.com/showcase/doveglobal/), Degree (https://www.degreedeodorant.com/us/en/home.html), Vaseline (https://www.vaseline.com/us/en/products.html), and OLLY (https://www.linkedin.com/company/olly-pbc/)). Did they plan the spend... or just spend? You’ll learn:How Stephen King and Stanley Pollitt turned war rooms into strategy departmentsWhy briefs should be battle plans, not brainstorming warmupsHow to diagnose when an ad failed because the thinking never showed upWhat Unilever’s podcast ads get right—and where they miss the markWhy every Chief Audio Officer should be asking: “What are we trying to do here?” Support the show (https://www.buzzsprout.com/2253544/support) Ad Infinitum is Presented by Oxford Road (https://www.linkedin.com/company/oxford-road/) and Produced by Caitlyn Spring (https://www.linkedin.com/in/caitlyn-spring-9614a974/) & Ezra Fox, MFA (https://www.linkedin.com/in/ezrafox/), written & hosted by Stew Redwine (https://www.linkedin.com/in/stewredwine/), and sound designed by John Mattaliano (https://www.linkedin.com/in/john-mattaliano-17a3ab19a/), with audio production by Zach Hahn (https://www.linkedin.com/in/zach-hahn-63a15827/). Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this special episode of Ad Infinitum, Stew shares the full video version of his talk at Podcast Movement Evolutions in Chicago, 2025. From sonic branding and memory science to host trust and the rise of video, this talk explores what truly makes audio ads work today—and what we may need to let go of to make them work better. You’ll hear about:The NBC chimes and the power of sound brandingWhy “I use this and you should too” outperforms everythingHow generative AI risks making dull ads fasterThe Audiolytics™ framework for better creativeWhat Odysseus, a cab ride, and Aristotle have to do with all of it It’s a creative call to arms for anyone making or buying ads in 2025. Support the show (https://www.buzzsprout.com/2253544/support) Ad Infinitum is Presented by Oxford Road (https://www.linkedin.com/company/oxford-road/) and Produced by Caitlyn Spring (https://www.linkedin.com/in/caitlyn-spring-9614a974/) & Ezra Fox, MFA (https://www.linkedin.com/in/ezrafox/), written & hosted by Stew Redwine (https://www.linkedin.com/in/stewredwine/), and sound designed by John Mattaliano (https://www.linkedin.com/in/john-mattaliano-17a3ab19a/), with audio production by Zach Hahn (https://www.linkedin.com/in/zach-hahn-63a15827/). Hosted on Ausha. See ausha.co/privacy-policy for more information.

Ever heard a Broadway ballad about bathroom fixtures? Or a devilish ditty about selling tires? From the 1950s to the 1980s, America’s biggest brands—Ford, Xerox, American Standard—commissioned full-scale, professional musicals for their employees, not the public. These “industrial musicals” were staged at sales conventions, lavish one-night-only productions designed to inspire, educate, and entertain. And they worked. In this special crossover episode, written & produced by Amelia Tait (https://ameliatait.com/) and Casey Emmerling (https://www.linkedin.com/in/caseyemmerling), we hand the mic to the team at Twenty Thousand Hertz (https://www.20k.org/) to explore this fascinating corner of audio history, led by comedy writer and collector Steve Young. You’ll hear unforgettable songs about silicones, diesel engines, bathroom bliss, and more—plus the human stories behind the people who created this unlikely art form. It’s easy to laugh at singing salespeople, but it’s harder to dismiss how powerful these productions were. People remembered them. They were moved. They sold more because of them. The question isn’t, "Why they did it?" It's, "Why did we stopped? Maybe it’s time to bring a little of that musical magic back to modern audio ads. Support the show (https://www.buzzsprout.com/2253544/support) Ad Infinitum is Presented by Oxford Road (https://www.linkedin.com/company/oxford-road/) and Produced by Caitlyn Spring (https://www.linkedin.com/in/caitlyn-spring-9614a974/) & Ezra Fox, MFA (https://www.linkedin.com/in/ezrafox/), written & hosted by Stew Redwine (https://www.linkedin.com/in/stewredwine/), and sound designed by John Mattaliano (https://www.linkedin.com/in/john-mattaliano-17a3ab19a/), with audio production by Zach Hahn (https://www.linkedin.com/in/zach-hahn-63a15827/). Hosted on Ausha. See ausha.co/privacy-policy for more information.