Description
#storytelling #branding
Do you prefer having a client saying to you "Thanks, that's good for us" or rather having someone telling you "WOW, what is this? that's is so creative, so different!"
Personally, I prefer the second one, why?
Because they will remember you, they will remember what you stand for, the vision you have for them. We live in a world where there is noise all around us, Social Media, TV, commercial.
So in that world, how do you think you will make a difference if you are not any different then the competition next to you ?
Start telling a story, a character, a world in which we can see ourselves live in, What is the atmosphere? What is the call to adventure ?
What challenges are you overcoming ? what is the solution to the problem ?
You don't know how to start or what to do ?
Start with something simple : KISS
what KISS stands for: Keep it Simple and Stupid
Start by brainstorming your ideas, every idea needs development and listening to see if it should be kept or not.
then once you have the ideas coming, be creative, connect the dots together, make something unexpected happen. They need to feel your confidence, they need to feel they can belive in what you are saying. Create a "vibe" a flow of thinking, the flow of your experience
Do you prefer having a client saying to you "Thanks, that's good for us" or rather having someone telling you "WOW, what is this? that's is so creative, so different!"
Personally, I prefer the second one, why?
Because they will remember you, they will remember what you stand for, the vision you have for them. We live in a world where there is noise all around us, Social Media, TV, commercial.
So in that world, how do you think you will make a difference if you are not any different then the competition next to you ?
Start telling a story, a character, a world in which we can see ourselves live in, What is the atmosphere? What is the call to adventure ?
What challenges are you overcoming ? what is the solution to the problem ?
You don't know how to start or what to do ?
Start with something simple : KISS
what KISS stands for: Keep it Simple and Stupid
Start by brainstorming your ideas, every idea needs development and listening to see if it should be kept or not.
then once you have the ideas coming, be creative, connect the dots together, make something unexpected happen. They need to feel your confidence, they need to feel they can belive in what you are saying. Create a "vibe" a flow of thinking, the flow of your experience
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