#Istorytelling #entrepreneurship
I’ve had the privilege of working on films like Nimona, which was nominated for an Oscar in 2023 for Netflix. Over the years, I’ve also worked with Disney and other studios in the film industry, and one thing this journey has taught me is this:

Make a bold statement to the world.

People do not connect deeply with a product alone. They connect with a vision. They want to know where you come from, what you believe in, and where you are leading them. Your perspective, your ideas, and the way you see the world matter more than the thing you are selling.

We want to hear your story.
We want to feel your voice.
We want to understand the rhythm of your world, the energy of your universe, and the reason behind what you do.

That is what makes people remember you.

In storytelling, clarity is everything. There is a principle many people know: KISS — Keep It Simple and Stupid. The idea is not to make things dull, but to make them clear, strong, and easy to understand. Simplicity is powerful. A message that is too complicated gets lost. A message that is simple, honest, and bold has impact.

And do not be afraid to be a little goofy, original, or different from other businesses.
That difference is not a weakness. It is your strength.

In animation, we often talk about the golden pose, the key pose that says everything in one clear image. It is the pose that defines the emotion, the action, and the intention of the character. Business works the same way. Your brand needs its own golden pose: a clear way of expressing who you are, what you stand for, and why people should care.

How do you express your story in a way people can immediately understand?
How do you communicate your message with clarity, energy, and emotion?
How do you make people feel something?

Because life is a story. Business is a story too.
It has highs and lows, tension and transformation, challenges and victories.

And at the center of that story is your audience.

Who is your buyer persona, really?
What do they look like?
Where do they live?
What do they love?
What do they struggle with?
What problem are they trying to solve?
And how can you help them reach the transformation they are looking for?

Too many businesses only talk about what they sell.
The strongest brands talk about why they exist, who they serve, and what journey they invite people into.

People are not just buying a service or a product.
They are buying meaning.
They are buying trust.
They are buying a world they want to belong to.

So do not just sell.
Tell a story. Build a world. Share a vision.

Because in the end, people may forget the features of what you offered, but they will always remember how your world made them feel.

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