Description

In this episode, we welcome Alexander Shyshko, CRO at Outbound Funnel, to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance of genuine outreach, understanding customer needs, and building strategic partnerships.

Our conversation covers key strategies for building and maintaining partnerships, the role of customer ecosystems in modern sales, and the balance between marketing and sales efforts. This episode offers valuable advice for anyone looking to enhance their sales and partnership strategies in the B2B space.

Join us as we discuss:

• [7:39] The evolution of B2B partnerships

• [18:55] Building a partner ecosystem

• [26:00] Advice on joining rocket ship or unicorn companies

Check out these resources we mentioned during the podcast:

• Outbound Funnel

• Outreach

• Gong

• Sales Loft

• Intracom

• Jocko Willink and Leif Babin - Extreme Ownership

• Jocko Willink - Discipline Equals Freedom

Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.

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