Description

Sourdough bread is back in fashion. The global sourdough market it set to continue growing over the next few years. You’ll find it in bakeries and supermarkets, cafés and restaurants, and it’s also become a popular ingredient in pizzas, cakes and cookies. 

But what are the reasons for this upturn? What’s driving consumer preference for sourdough? And is it a local or a global phenomenon? To find out, let’s go and talk to Florianne Dudragne, who is Business Opportunity Manager at Lesaffre.

Enjoy your Listening! 

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