COVID-19 was a wake-up call for financial brands — but not how you might expect.

Sure, it showed us how quickly things can change.

But things were already changing without us, leaving us behind.

Fintechs, online-only banks — these should have been our wake-up call.

We can no longer afford to do things the way we’ve always done them. 

Because if you’re not growing, you’re dying.

That’s the philosophy of my latest guest, Tiffani Davis , Vice President, Manager of Client Experience at Centier Bank , who reached out to me last year about the growth-centered community she was building to help prevent her financial brand from being left in the dust.

In this episode, we discuss:

- Why financial brands have historically been slow to innovate — and why that has to change

- The value of education, community and a shared language around digital growth 

- How automation frees you from the mundane and allows you to deliver a more human experience 

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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