Description
Financial brands and fintechs are scrambling to get a piece of the digital lead generation pie on social media platforms.
But it’s not enough to be an analytical marketing guru these days. You’d better know how to handle a camera, too.
Mark Lachance , CEO of Maxy Media and author of The Lucky Formula, tells us how his team is conquering the digital ad space on social media.
Join us as we discuss:
- Digital marketing trends on today’s social media platforms (3:50)
- The ambiguity of content creation versus promotion (15:30)
- How “luck” is a force you can stack in your favor (23:29)
Check out these resources we mentioned during the podcast:
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