Description

You may have heard of the 4 P’s of marketing.

Person, place, price, and promotion.

Well, in today’s marketing world, these are meaningless.

It’s time we start focusing on the 4 C’s of marketing.

In today’s Digital Growth Journey Series episode, I speak with John Oxford, Director of Marketing at Renasant Bank and author of No More Next Time, about how financial brand marketing needs to adapt to the modern — and post-COVID — era.

We discuss:

• Why the 4 C’s are replacing the 4 P’s in modern marketing
• Why now is the best time for digital growth
• Why today’s marketing requires risk and aggressiveness

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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