As we navigate through the COVID-19 pandemic, more and more financial institutions are going to be working with slimmer budgets. We can no longer count on doing things like they’ve always been done, and adaptability is the name of the game.

But what does that mean for smaller banking institutions, who may not have the marketing budgets of the big banks? How can you leverage your resources and compete with the big banks when you’re operating on a limited marketing budget?

On this episode of Banking on Digital Growth, I sit down with a conversation with Jim Ruse, founder and CEO of the Digital Growth Institute, for a discussion around:

• The four types of content to think about as a financial brand
• The biggest barrier to success when it comes to content marketing
• Why understanding the hero’s journey is crucial to getting content marketing nailed
• How content marketing can empower both community financial brands, as well as regional banks, to compete with the big banks.
  

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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