Description
Physical or digital? Human or bot? Technology or customer experience? These questions pose a dangerous false dichotomy for financial institutions.
A sustainable competitive advantage over time emerges from people — human beings — who can pull together a technologically-driven solution drawn from disparate sources.
In this episode of Banking on Digital Growth, I talk with Matt Monge, the brand and marketing agency director for On the Mark Strategies. Matt helps financial brands be more human, particularly in the post-COVID digital world.
We talked about:
- The difference between employee experience and employee engagement
- Where people are getting stuck in digital transformation
- How to create a competitive advantage for your financial brand
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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