Description
Narrative storytelling for your financial institution or fintech is about framing perspective. Words are an outward expression of our thoughts and feelings, so they hold tremendous power over how our customers and employees perceive us.
Angela Moonan, CEO of consultancy Angela Moonan, LLC, believes choosing the right words to tell your brand’s story can move mountains for your business. It starts with deciding what kind of story you want your narrative to be.
Angela tells us why the potential for narrative storytelling can save the human connection in finance as we enter the Age of AI.
Join us as we discuss:
- Why it’s hard for financial leaders to hit pause (11:21)
- Finding the “why” in your storytelling narrative (20:00)
- The power of words and defining your archetype (27:52)
Check out these resources we mentioned during the podcast:
- The Complete Works of Florence Scovel Shinn
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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