“How do you differentiate your bank or financial brand through your marketing and advertising?”

In this episode of Banking On Digital Growth we explore the topic of differentiation.

It's a fantastic question asked by one of our dear listeners.

One with that can be answered with a little simpler explanation than most would assume.

Help first, sell second.

Join us as we discuss: 

- How establishing a culture around truly helping is one of the most effective places to start [3:48]

- Why actually reducing choices for your customer may yield better results [6:12]

- Finally, how to become a “guide” in your customer's process and not another salesperson [12:16]

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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