In this episode of Beyond ERP,  guest Vanessa Ting, a CPG Marketing Leader and Retail Growth Consultant with a background in scaling brands and a focus on women-led and social impact ventures, shares her journey and insights.

We discuss industry trends and Brand Strategy for emerging organizations, emphasizing the importance of day-one actions.

Vanessa talks about tracking marketing success, omni-channel distribution best practices, and mentions a key influence in her approach to Brand Strategy & Marketing.

Vanessa Book Recommendation: Hitting the Sweet Spot by Lisa Fortini-Campbell

Topics:
Vanessa's Diverse Career Background
Trends in Heath and Wellness
Importance of Balancing Marketing and Operations

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