How often do you find yourself comparing your path to others? Or making career choices not because they feel right, but because they’re what everyone else seems to be doing? Purpose can be such a tricky concept — we all strive to have a clear sense of it, yet many of us don’t take the time to truly define it. In a world where AI and standardization often make professionals sound the same, this task becomes increasingly important. 

In this episode of Career Beats, Carmen González, Associate Director and Career Coach at Esade Careers, talks with Tania Desa, CEO of Desa Global Leadership and Esade MBA alumna, about how owning your purpose and embracing your uniqueness can become your most powerful career asset. Discover practical tips to identify your personal strengths, communicate your authentic value, and turn your differences into your biggest professional advantage. 

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