Description
Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/
Pour travailler avec Bulldozer - https://bulldozer-collective.com
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Tim Soulo has been CMO at Ahrefs for 11 years. He has never defended his marketing budget in front of his CEO. He doesn't do attribution. His main decision framework comes down to one question: how likely is someone to become a customer after consuming this piece of content?
In this episode, Tim and Jordan unpack the marketing philosophy behind one of the most respected brands in SEO: the business potential framework, how Ahrefs thinks about events and sponsorships without tracking ROI, the shift from SEO to GEO, and how a pricing mistake on their website turned into a misinformation problem at web scale.
They also get into what Tim calls "firing all cannons", how Ahrefs is building AI products to monitor and correct its narrative in real time, and why in a world where AI generates content at infinite scale, the only thing that matters when hiring is passion for the craft.
→ The business potential framework: 0 to 3, how Ahrefs decides what to create
→ Why Tim skips attribution entirely and how he still makes spending decisions
→ Events without ROI tracking: how Ahrefs went from one sponsored conference to 20
→ Ahrefs Evolve: how to make a corporate event pay for itself
→ SEO to GEO
→ How one pricing mistake can corrupt what AI says about you for months
→ What Tim hires for today
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OÙ RETROUVER TIM : https://www.linkedin.com/in/timsoulo/
DECOUVRIR AHREFS: https://ahrefs.com/fr
OÙ RETROUVER JORDAN : linkedin.com/in/jordanchenevier/
BOSSER AVEC BULLDOZER : https://bulldozer-collective.com/
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QU'EST-CE QUE BULLDOZER ?
Bulldozer maximise la performance marketing & commerciale des PMEs et Scale-Ups sur l'ensemble de leur funnel. Notre modèle hybride agence/collectif nous permet d’accéder aux meilleurs talents du marché et d’agir sur l’ensemble des leviers de performances de nos clients (Outbound, Paid, SEO, ABM, RevOps, Data…).
En 2 ans, notre forte visibilité sur les réseaux, notre pool de talents ainsi que notre vision à 360° du growth nous ont permis d’avoir une forte croissance et d’attirer 200+ clients (Aircall, Alma, Sunology, Hexa…).
Sur les années à venir notre ambition est forte : concevoir et opérer des stratégies “growth” qui font référence dans le monde et ainsi devenir un leader sur le sujet d’ici 2030. Pour travailler avec nous 👉 https://bulldozer-collective.com/
Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
