Description

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

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Join Frédéric Sanuy of Activo® as he interviews Brett from DJI at NAB Show 2025, revealing how this powerhouse brand is strategically highlighting their diverse product lineup beyond their well-known drones.

Brett explains DJI's initiative to showcase their OSMO and Ronin product lines at NAB, demonstrating the company's extensive range of imaging solutions. The interview reveals how DJI has been working to prevent their popular drone technology from "stealing the thunder" from their equally impressive non-drone offerings like the OM7P mobile gimbal (used to film this very interview), Action 5 Pro, Action 4, microphone series, and the Pocket 3.

Learn about DJI's integration with Hasselblad following their acquisition, which has enhanced their devices with superior lenses and video quality. Brett also discusses how DJI's Active Track technology, originally developed for drones, has been implemented across virtually all their products, including the Ronin series for the first time.

This integration brings powerful automatic tracking capabilities to content creators, live streamers, and filmmakers working solo, allowing for dynamic, professional-quality motion shots without additional crew.

The interview provides a fascinating look at DJI's evolution from a small booth ten years ago to one of the industry's major players, now standing alongside traditional camera giants like Nikon and Canon at NAB.

For more information on DJI: https://www.dji.com #digitalassetmanagement #nabshow #dji

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