S2E10 - How to Master Kick-Ass Storytelling, Skyrocket your Water Narratives and Boost your Sales? | (don't) Waste Water! | Water Tech to Solve the World

Description

with 🎙️ Jim Lauria - VP Sales & Marketing at Mazzei Injector Company

& with 🎙️ Adam Tank - Director, Software Solutions at Transcend Water

💧 Adam & Jim are the co-hosts of the "Water We Talking About?" Podcast

What we covered:

🍏 Why two seasoned water professionals and conference speakers embarked on a podcast journey - and what they aimed to fix in the water industry

🍏 Why many water professionals, industry experts, and... podcasters fail at connecting with their market - and how to fix it

🍏 How partnering with a Behemoth online media helped our Boomer/Millenial duo to take off

🍏 The long-ball game Jim and Adam are playing to move the Water Sector forward

🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥

➡️ Send your warm regards to Jim on Linkedin: https://www.linkedin.com/in/jimlauria/

➡️ Get a share of Adam's wisdom on Linkedin: https://www.linkedin.com/in/adamtank/

➡️ ...and another bit on Twitter: https://twitter.com/artank

➡️ Visit their dedicated Water Online Webpage: https://www.wateronline.com/solution/water-we-talking-about

➡️ Walk a worthy extra-mile on Adam's ThinkTank (you may want to subscribe to his newsletter!): https://www.adamtank.com/

➡️ Learn to love water on Jim's Website (you may want to read one of his books!): https://jimlauria.com/

➡️ Have a look at Transcend's fascinating attempt at disrupting engineering: https://www.transcendh2o.com/

➡️ (or check our dedicated podcast episode: https://dww.show/save-time-boost-value-and-wow-customers-in-a-snap-with-these-5-simple-ai-steps/ )

➡️ Inject some fresh Ideas in your treatment train with Mazzei (pun intended 😀) https://mazzei.net/

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

📈 We talk water investment, water tech, water entrepreneurship and water market with entrepreneurs, thought leaders, book authors, scientists, investment funds, VCs, and C-Level experts from water majors.

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

Currently in its 10th Season, the "(don't) Waste Water" podcast has already welcomed around 250 guests from Water Majors (SUEZ, Veolia, Jacobs, Xylem, Kemira, Evoqua, Aquatech, SKion Water...), Scale-Ups (Cambrian Innovation, Epic Cleantec, Gradiant, Liqtech, 374Water, Gingko Bioworks...), Start-Ups (Puraffinity, KETOS, 120Water, ZwitterCo, Membrion, Source...), Universities (Berkeley, the Columbia Water Center), Investment Funds (Sciens Water, Mazarine, Burnt Island Ventures...), Business Accelerators (Imagine H2O, Elemental...), Book Authors (Seth Siegel, David Sedlak, David Lloyd Owen...) or Market Intelligence Companies (BlueTech Research, Global Water Intelligence, World Bank, OECD, Isle Utilities...). Or simply water legends like Gary White, Mina Guli or Andrew Benedek!

On the "(don't) Waste Water" podcast, I strive to make the Water Industry easy to understand for everyone, starting with water professionals, executives, and investors. Hence, he opens the microphone to seasoned, inspirational water experts to discuss their field of excellence.

No one can claim an all-around in-depth understanding of a matter as complex as Water. But piece by piece, you can rebuild the puzzle. With curiosity, patience, and passion, Antoine Walter explores topics such as Advanced Treatment Technologies, Water-Energy Nexus (Hydrogen, Lithium...), PFAS removal, Nature-Based Solutions, Wastewater Reuse, Distributed Water Treatments, Water Finance, and Water Entrepreneurship.

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

A particular field of interest is how innovation forms, grows and gets widely adopted in a complex and conservative field like the Water Industry. This may be one of the keys to achieving the United Nations Sustainable Development Goal n°6 - #SDG6.

Oh, and in short, about me: I'm a water engineer turned avid student of the water business, market, finance, and tech. I'm married, a happy father of three, and I'm French (nobody's perfect 😅).