S2E6 - How can a Professional Zebra Skyrocket your Marketing? cover
S2E6 - How can a Professional Zebra Skyrocket your Marketing? cover
(don't) Waste Water! | Water Tech to Solve the World

S2E6 - How can a Professional Zebra Skyrocket your Marketing?

S2E6 - How can a Professional Zebra Skyrocket your Marketing?

1h06 |17/02/2021
Play
S2E6 - How can a Professional Zebra Skyrocket your Marketing? cover
S2E6 - How can a Professional Zebra Skyrocket your Marketing? cover
(don't) Waste Water! | Water Tech to Solve the World

S2E6 - How can a Professional Zebra Skyrocket your Marketing?

S2E6 - How can a Professional Zebra Skyrocket your Marketing?

1h06 |17/02/2021
Play

Description

with 🎙️ Björn Otto - Business Unit and Marketing Director @ Hager + Elsässer

💧 H+E is one of the world's leading suppliers of water and wastewater technology with more than 30,000 turnkey plants in over 130 countries around the globe.

What we covered:

🍏 The Special Sauve you need, to be efficient in marketing in the Water Industry

🍏 How marketing changed - or shall change - to move away from product marketing 

🍏 What the shift of paradigm customer-centricity involves actually means for water marketers

🍏 3 Practices water marketers should stop at any cost, and right away!

🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 

➡️ Send your warm regards to Björn Otto on LinkedIn.

➡️ Get the Full Story (including infographic and full transcript) here.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Introducing Björn Otto

    00:00

  • Deep Dive: Marketing in the Water Industry

    02:46

  • Rapid Fire Questions

    56:24

Description

with 🎙️ Björn Otto - Business Unit and Marketing Director @ Hager + Elsässer

💧 H+E is one of the world's leading suppliers of water and wastewater technology with more than 30,000 turnkey plants in over 130 countries around the globe.

What we covered:

🍏 The Special Sauve you need, to be efficient in marketing in the Water Industry

🍏 How marketing changed - or shall change - to move away from product marketing 

🍏 What the shift of paradigm customer-centricity involves actually means for water marketers

🍏 3 Practices water marketers should stop at any cost, and right away!

🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 

➡️ Send your warm regards to Björn Otto on LinkedIn.

➡️ Get the Full Story (including infographic and full transcript) here.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Introducing Björn Otto

    00:00

  • Deep Dive: Marketing in the Water Industry

    02:46

  • Rapid Fire Questions

    56:24

Share

Embed

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Description

with 🎙️ Björn Otto - Business Unit and Marketing Director @ Hager + Elsässer

💧 H+E is one of the world's leading suppliers of water and wastewater technology with more than 30,000 turnkey plants in over 130 countries around the globe.

What we covered:

🍏 The Special Sauve you need, to be efficient in marketing in the Water Industry

🍏 How marketing changed - or shall change - to move away from product marketing 

🍏 What the shift of paradigm customer-centricity involves actually means for water marketers

🍏 3 Practices water marketers should stop at any cost, and right away!

🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 

➡️ Send your warm regards to Björn Otto on LinkedIn.

➡️ Get the Full Story (including infographic and full transcript) here.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Introducing Björn Otto

    00:00

  • Deep Dive: Marketing in the Water Industry

    02:46

  • Rapid Fire Questions

    56:24

Description

with 🎙️ Björn Otto - Business Unit and Marketing Director @ Hager + Elsässer

💧 H+E is one of the world's leading suppliers of water and wastewater technology with more than 30,000 turnkey plants in over 130 countries around the globe.

What we covered:

🍏 The Special Sauve you need, to be efficient in marketing in the Water Industry

🍏 How marketing changed - or shall change - to move away from product marketing 

🍏 What the shift of paradigm customer-centricity involves actually means for water marketers

🍏 3 Practices water marketers should stop at any cost, and right away!

🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 

➡️ Send your warm regards to Björn Otto on LinkedIn.

➡️ Get the Full Story (including infographic and full transcript) here.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Introducing Björn Otto

    00:00

  • Deep Dive: Marketing in the Water Industry

    02:46

  • Rapid Fire Questions

    56:24

Share

Embed

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