In this Episode:

How can EU policy resonate beyond institutional circles and connect with people’s everyday lives? This question is at the heart of our conversation with Sevim Aktas, Policy Assistant at the European Commission and one of the leading EU influencers on Instagram.

Communicating complex topics like climate, energy, and EU careers requires more than information; it requires clarity, relatability, and consistency. While digital platforms offer powerful tools to reach wider audiences, meaningful engagement depends on the ability to translate policy into stories that people understand and care about.

Our guest Sevim Aktas shares practical insights from her experience at the intersection of policy and communication. She explains how bridging the gap between institutions and citizens is not just about messaging, but about turning narratives into tangible impact.

As she puts it: “Talking is the easy part. Real impact lies in execution.”

Guest:

Sevim Aktas, Policy Assistant at the European Commission and EU content creator.
Through her digital presence, she makes EU policies and career paths more accessible, focusing on topics such as climate, energy, and opportunities within the European Union.

Host:

Emna Chaouch | Public speaker | Podcast host

About the podcast:

The EuroPCom podcast series on public communication is produced by the European Committee of the Regions (CoR) in close cooperation with the EuroPCom partners.

Hosted on Ausha. See ausha.co/privacy-policy for more information.