In this Episode:

Are people choosing convenience over trust when they access news? This question is at the heart of our conversation with Mitali Mukherjee, Director of the Reuters Institute for the Study of Journalism.

In a rapidly evolving media landscape, reaching audiences is no longer just about crafting clear messages. It requires understanding how people consume information, who they trust, and how content circulates across platforms, creators and communities.

In this episode, we explore how digital habits are reshaping the way citizens engage with news — from the rise of video and platform-driven content to the growing influence of creators and algorithmic distribution. We also examine how emerging tools like AI chatbots are opening new opportunities while raising important questions around reliability and trust.

Guest:

Mitali Mukherjee, Director of the Reuters Institute for the Study of Journalism.
She leads research and global conversations on the future of journalism, media ecosystems and trust in news, with a focus on how audiences engage with information in the digital age.

Host:

Emna Chaouch | Public speaker | Podcast host

About the podcast:

The EuroPCom podcast series on public communication is produced by the European Committee of the Regions (CoR) in close cooperation with the EuroPCom partners.

Hosted on Ausha. See ausha.co/privacy-policy for more information.