Description
Gradial are building the AI-native platform for Marketing orgs. Their agents automate manual marketing operations to drive growth, visibility in AI search, and complete brand governance.
We discussed finding PMF in an early AI-era, building an end-to-end agentic platform and building great agents.
- Intro into Gradial and the mission.
- Intro into the marketing problem space and what you’re building / why?
- Uncovering the inception of Gradial and discussing the route to PMF. - Marketing has gone through a hugely transformational and widely discussed period - we were able to discuss this.
- Walk us through what a “platform for agent native marketing orgs” looks like.
- Building agents and great evals
- Designing agents to the shape of your work
- Empowering agents to make decisions autonomously.
Guest: https://www.linkedin.com/in/henry-h-67ab29132/
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LinkedIn: https://www.linkedin.com/company/enginearsio
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