esm² - The Podcast for Experienced Social Media Marketers | "Top of the Podium for UGC Strategy" - Andy Griffiths from Asics

Description

We've all heard about the advantages of using UGC (User-Generated Content) on social media.

Authentic content, created by real, satisfied customers... what more could you ask for!?

Andy Griffiths from Asics saw this opportunity and he took it. The Europe-based sidekick account, @asicsfrontrunner is literally a community composed of runners who adore Asics products. They post top-quality content on Instagram, and that content helps the brand to make sales. So simple and yet so clever!

Listen to find out more about Andy's strategy.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About esm² - The Podcast for Experienced Social Media Marketers

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies.

Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities.

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About esm² - The Podcast for Experienced Social Media Marketers

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

We've all heard about the advantages of using UGC (User-Generated Content) on social media.

Authentic content, created by real, satisfied customers... what more could you ask for!?

Listen to find out more about Andy's strategy.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About esm² - The Podcast for Experienced Social Media Marketers

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About esm² - The Podcast for Experienced Social Media Marketers

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Description

We've all heard about the advantages of using UGC (User-Generated Content) on social media.

Authentic content, created by real, satisfied customers... what more could you ask for!?

Listen to find out more about Andy's strategy.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About esm² - The Podcast for Experienced Social Media Marketers

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About esm² - The Podcast for Experienced Social Media Marketers

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

We've all heard about the advantages of using UGC (User-Generated Content) on social media.

Authentic content, created by real, satisfied customers... what more could you ask for!?

Listen to find out more about Andy's strategy.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About esm² - The Podcast for Experienced Social Media Marketers

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About esm² - The Podcast for Experienced Social Media Marketers

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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