Description

As Americans continue to cut their cable TV cords and explore new digital avenues for entertainment, retailers are scrambling to find new ways to get their products in front of consumers.

Rob Gonzalez, Co-founder and CMO of Salsify, believes that today’s brand storytelling starts right where customers now interact with products the most —  their detail pages on website storefronts. By optimizing descriptions, images, and other related digital media, companies can move their products up the rankings and in front of more shoppers.

Tune in as we break down the future of brand storytelling in the online marketplace, how AI tools will impact it, and a GDSN conundrum.

Join us as we discuss:

• [3:15] Retailers’ massive shift into e-commerce over the last decade

• [11:06] Overcoming friction points for new product launches

• [20:37] How AI tools will factor into brand storytelling

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

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