Quote to cash is a complex but critical process that connects every department in a business, and perhaps no one explains it more clearly than John Garvens, Owner and Principal Architect at Garvens Consulting. John joins us to break down the quote to cash lifecycle into its essential purpose — sell stuff, get money. He shares how CPQ fits into the larger revenue equation, the most common pain points businesses face, and why streamlining this process is often the key to unlocking enterprise-wide productivity. He also unpacks the flurry of M&A activity happening in the quote-to-cash software space and why big players are racing to own this part of the stack.

Join us as we discuss:

• [1:47] Quote-to-cash, CPQ, and common pain points in bringing it all together

• [11:51] The Q2C renaissance and the back-to-front office battleground

• [25:54] Why companies need to slow down their subscription management

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