Description
In this episode, we sit down with Tara Robertson, Head of Demand Generation at Chili Piper, to talk about the state of demand generation in 2023 and how B2B SaaS companies need to shift their perspective when it comes to creating demand and capturing leads, as well as how building "utility" into marketing websites can help feed, engage, and nurture dark social. Let's get into it.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Description
In this episode, we sit down with Tara Robertson, Head of Demand Generation at Chili Piper, to talk about the state of demand generation in 2023 and how B2B SaaS companies need to shift their perspective when it comes to creating demand and capturing leads, as well as how building "utility" into marketing websites can help feed, engage, and nurture dark social. Let's get into it.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Description
In this episode, we sit down with Tara Robertson, Head of Demand Generation at Chili Piper, to talk about the state of demand generation in 2023 and how B2B SaaS companies need to shift their perspective when it comes to creating demand and capturing leads, as well as how building "utility" into marketing websites can help feed, engage, and nurture dark social. Let's get into it.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Description
In this episode, we sit down with Tara Robertson, Head of Demand Generation at Chili Piper, to talk about the state of demand generation in 2023 and how B2B SaaS companies need to shift their perspective when it comes to creating demand and capturing leads, as well as how building "utility" into marketing websites can help feed, engage, and nurture dark social. Let's get into it.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Share
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