Description
In this episode, we sat down with the exceptional April Dunford, serial B2B tech VP of Marketing and author of the wildly popular book "Obviously Awesome," a DIY manual on how to get positioning right. We dive into why there's a resurgence in interest in positioning, when to start taking positioning seriously, how often positioning exercises should take place, and how it affects the website.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Description
In this episode, we sat down with the exceptional April Dunford, serial B2B tech VP of Marketing and author of the wildly popular book "Obviously Awesome," a DIY manual on how to get positioning right. We dive into why there's a resurgence in interest in positioning, when to start taking positioning seriously, how often positioning exercises should take place, and how it affects the website.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Description
In this episode, we sat down with the exceptional April Dunford, serial B2B tech VP of Marketing and author of the wildly popular book "Obviously Awesome," a DIY manual on how to get positioning right. We dive into why there's a resurgence in interest in positioning, when to start taking positioning seriously, how often positioning exercises should take place, and how it affects the website.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Description
In this episode, we sat down with the exceptional April Dunford, serial B2B tech VP of Marketing and author of the wildly popular book "Obviously Awesome," a DIY manual on how to get positioning right. We dive into why there's a resurgence in interest in positioning, when to start taking positioning seriously, how often positioning exercises should take place, and how it affects the website.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Share
Embed
You may also like
Getting Customer-centric Content Right w/ Yaag Ganesh of Avoma
Fractional CMOs, Positioning & Building Utility into B2B Tech Websites w/ Mark Evans of Marketing Spark
How the JTBD Framework Futurizes Your Website w/ Jon Dome of Strategyn
Getting Demand Generation Right in 2023 w/ Tara Robertson of Chili Piper
