Description
In this episode, Lori Sullivan, CMO at Mangomint, takes me through why vertical SaaS platforms are all the rage, why PLG brands need to use actual product imagery on their websites (instead of abstract images), and why B2B tech marketing teams should have dedicated development resources.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
33sec
4min
7min
13min
19min
Description
In this episode, Lori Sullivan, CMO at Mangomint, takes me through why vertical SaaS platforms are all the rage, why PLG brands need to use actual product imagery on their websites (instead of abstract images), and why B2B tech marketing teams should have dedicated development resources.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
33sec
4min
7min
13min
19min
Share
Embed
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Description
In this episode, Lori Sullivan, CMO at Mangomint, takes me through why vertical SaaS platforms are all the rage, why PLG brands need to use actual product imagery on their websites (instead of abstract images), and why B2B tech marketing teams should have dedicated development resources.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
33sec
4min
7min
13min
19min
Description
In this episode, Lori Sullivan, CMO at Mangomint, takes me through why vertical SaaS platforms are all the rage, why PLG brands need to use actual product imagery on their websites (instead of abstract images), and why B2B tech marketing teams should have dedicated development resources.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
33sec
4min
7min
13min
19min
Share
Embed
You may also like
How to Simultaneously Handle Going Upmarket & Crossing Verticals
How FullStory Upgraded their Website to a Pipeline-Generating Machine with Sarah Sehgal of FullStory
What You're Doing Wrong with ABM & How Microsites Can Help w/ Corrina Owens of Gong
Misconceptions around PLG, Data Capture & ABX w/ Francis Brero of MadKudu