Speaker #0A kind of foundational technique we are taught is to change memories, to literally rewire memories. And I remember the first time I heard that and I thought, what? You know, you can't rewire a memory. You absolutely can. I have seen it done many, many times and often it takes a matter of minutes. Like this stuff is, well, it's actually science, but it feels like magic. Hello friends, welcome back to the podcast. I have just got back from Dublin where I attended a one day seminar on conversational hypnosis. Were you expecting that? Probably not. To be honest, I booked this course quite a number of months ago before I had even begun to embark. on this new venture building journey. And the reason I booked it is that it was being taught by a woman that I trained with when I did my coaching training for the subconscious mind. And she is a very well-known, very well-respected hypnosis practitioner. And really the foundation of that work that we did working with the subconscious mind was all rooted. in hypnosis technique and she's brilliant. She's from New York, she's so far removed from anything that you might be imagining when you think of hypnosis. She's like incredibly down-to-earth, no bullshit, like pulls no punches, which is probably like what helped me to respond to this work in the first place because I think like many people my like you mental images associated with hypnosis were not particularly positive um but I absolutely loved this work when I did this this online intensive course with her over the course of three months and I was like blown away by how quickly these techniques could help people to make really significant shifts on sometimes on like patterns or problems that they had been And. dealing with for many many years and I've had that experience multiple times both myself being coached by people and as the coach and just kind of really it's quite difficult to put into words like how powerful these techniques are and how powerful working with the neuroplasticity of the brain is. Anyway, I digress. So the reason I did this seminar is because she was teaching it. She was coming over from New York to Dublin for actually a hypnosis conference, but she was doing this one day seminar ahead of the conference. And I just felt like, you know, I spent three months doing this course online. I had to get up in the middle of the night to do it because it was based in the US and the whole thing kind of felt quite trippy to me, which probably a hypnosis course. always would do, but particularly because I'd been like waking up at 11, doing two or three hours of training, going back to bed again. And part of me just wondered if I'd kind of hallucinated the whole thing. So I wanted to go and meet her in person. And yeah, I guess I was like excited to have a bit of a refresh on these techniques. But in the time between booking that seminar, and arriving in Dublin for the seminar, a lot had changed for me. And you know, I had you made this decision to kind of go back to I guess being an entrepreneur and starting this new venture and that coaching was still going to be something that I you know that I was offering but in a kind of more organic way of like people who resonated with my journey of building and like I certainly wasn't sort of continuing to see myself first and foremost as a coach and also in terms of the new venture that I'm building. details are coming soon I promise but it's in it's in an agricultural sector it's to do with land-based enterprise it's very grounded you know it involves like a lot of like physical presence and working with people who work with the land and felt like a really stark contrast to be going to this this conference and as I was On my way to Dublin, which is always something I love to do, my family are from Dublin, so I was going with my mum and we met up with my aunt and... Yeah, so it was, that was lovely anyway, but I definitely had this really strong sense of, I really do not understand why I'm here. And it felt really strange for me to think of going into this room filled with hypnosis practitioners and like, was I going to talk to them about land-based enterprise? Was I just going to kind of pretend I was where I was several months ago? And it kind of really reflected back these identity questions that have been coming up for me and that I talked about last week on the podcast and this kind of fork in the road and it was just very interesting and quite strange timing but it turns out as I think it almost always does that there was a very good reason for me to be at that seminar and the reason was that it reminded me of the kind of fundamental truth behind this work. So I would label the work as self-directed neuroplasticity, which in really simple terms is our ability to change the way that our brain is wired. And that is such a profound truth and it takes, I think, quite a long time to really internalise that. even as someone who has, you know, studied this work, is a practitioner of this work, you know, does it regularly with clients, uses the techniques myself, it's hard to sort of really, really embody the fact that you do have control over how your brain works, that the way that you respond to things is a habit, it's a pattern and that that pattern can be changed. And that is what I was reminded of so strongly in this seminar, because, you know, that's essentially what we were being taught, but also just the simplicity of it. Like it, you know, it sounds quite complex when you talk about neuroscience and plasticity and these kinds of things, but it really at its core is so, so simple. It's that we get to change how we respond to things, we get to change how we feel about something. I mean a kind of foundational technique that we are taught is to change memories, to literally rewire memories and I remember the first time I heard that and I thought what? You know you can't rewire a memory, you absolutely can. I have seen it done many many times and often it takes a matter of minutes like this stuff is well it's actually science but it feels it feels like magic when you do it or when you experience it um I really I could go on and on about it and I'm so pleased that I kind of rekindled my enthusiasm and joy for that work because of everything that I've learned in coaching this is the part that I feel like I really don't want to let go of. I don't want to stop doing that work for people because I've seen the profound difference that it can make and I've seen how quickly it can help people. I've literally watched people within a matter of minutes not be able to connect with like an incredibly strong fear that they came into a session with. Or I've seen people go from being terrified at the prospect of doing a particular thing to being so excited and fired up and confident about doing that thing. It is, it's really rather special. And for me personally, what it reminded me is that how I choose to feel about this work, about the process of building, about every step along the way, every challenge that comes up, it's all a choice that I am making. when I feel overwhelmed and heavy and you know I feel like I don't know I'm dealing with like kind of something that's burdensome that's a choice that I am making you know when I keep coming into this pattern of thinking what the f**k am I doing like what makes me think that I can do this and that kind of panic like that kind of freezes me that's a pattern like that's just you My brain trying to keep me safe, like bless it, because you know my brain cannot distinguish between real danger and the perceived danger of Trying something radical and bold and audacious. Like to my brain, that is just as scary as walking through fire or whatever it might be. But I think what I really took from the seminar was that I have these incredible tools and I need to use them. Like I need to stop being lazy about this. And I do kind of think that lazy is the right word. Like I can't... I shouldn't, I won't, I don't want to float through this work. You know, I show up to my office at the bottom of the garden and how often am I consciously asking myself how I want to feel about what I'm going to achieve that day? Like, I almost never do that. Like, maybe I'm in a good mood because like this morning the sun is shining, it's a beautiful day, I've been to the gym, I've eaten a great breakfast, like, I feel great. But other days my kids have kept me up all through the night. Maybe I didn't go to the gym because I was tired and now I'm feeling worse because I haven't been to the gym and then like I've stuffed some food in my face that I know isn't going to make me feel good and I show up and I'm just it just feels inevitable that I'm not going to get very much done. I'm not going to have a very productive day. Like these are all conscious choices that I am making and I... as I've said before on the podcast and it's it's kind of tricky to talk about without feeling really kind of egotistical or kind of um wanky is the best way I can put it like the process of building a business or realizing like an ambitious project it is so much a journey of personal growth like it is so wrapped up you with our identity and it unquestionably requires us to step into a more evolved version of ourselves. It requires us to go beyond what we perceive of as our limits and to challenge ourselves like on a pretty much daily if not you know multiple times a day basis and It's just kind of funny to me now on the other side of that seminar to think that I had like all of these tools in my toolbox that I use with other people that I share and teach to other people and I wasn't really taking it seriously in terms of using those myself and using those in this journey and you know I'm really not here to tell anyone else what you to do or how to do it but I have seen so many times that this process of whether it's like designing self-directed work whether it is setting up as a consultant whether it is building a business whether it is getting an ambitious project off the ground like whatever version of that applies to you I have never worked with someone doing that you when they haven't hit up against the edges, against their own edges, against their own kind of perceived boundaries, against how far their comfort will take them. And then it becomes a question of, are they going to stay at that limit or are they going to find a way past it? And that is what I think... You know, me as a coach and as a business mentor, like that is the most valuable thing I can help someone do is to move past those perceived limitations. But it's not easy to do and a lot of people kind of default to this idea of, well, I've never, you know, I've never been particularly confident or I've never been good at public speaking or I'm just not the sort of person that does this kind of thing. You know, these are the kind of thoughts that come up and it's not that they're not, it's not that they're not true and that they don't feel true, but the fact is like we can move beyond those thoughts. We are not like, we're not prisoners of our own minds and we are not, you know, we do not need to sort of let our brain just run the show in this passive kind of way. We can make conscious choices about how we show up, how we approach the work, you know, what we do when we have a feeling that we can't do something or that it's too hard like we get to choose how we respond to that and so to bring it back to me you know i what came up for me in the seminar is that like i choose not to take this so damn seriously like i think i said at the end of the last podcast that you know that i'm at this fork in the road and that the direction that i'm going to go in um that i'm committing to you know, requires like full commitment from me for the rest of my working life. That's true. I'm not disputing that. But I can interpret that in a very heavy way. Like this is my burden. This is my marathon that I'm on. I can take myself really seriously, or I can choose to take myself lightly. And that is what I choose. I choose to do this and I choose to find it hilarious. Like, I choose to find it really funny that, you know, at the same time that I am conceiving of developing an infrastructure fund in regenerative agriculture, that I'm also heading off to Dublin for a conversational hypnosis talk. I choose to find it hilarious that I, you know, sit in my little office and I... talk to my mentor who is helping me to design the fund and I talk about incredibly complex concepts and then I realise that it's five minutes to three and I have to like run out, throw a coat on, shove some snacks in my pockets and like sprint to school because I'm always late and chaotic and like that can either be something that makes me feel inadequate or it can make, it can be something that just makes me smile and you know i've got an event coming up in a couple of months where I'm going to be going on this, um, this tour of kind of, like, um, sort of new, like mini farms, let's say like a micro farm kind of, tour. And like, I'm just so aware that I'm like not, you know, I'm not a farmer. I never have been, I, you know, I probably own a pair of wellies. Like I just. I see that picture and instead of me thinking I'm gonna feel so out of place, I'm not gonna know what to do, people are gonna kind of laugh at me or like be offended that I'm there, I just choose to find the whole thing really funny. Like I choose to find this whole journey like funny, playful, light, joyful and that doesn't mean that I am not really fucking serious about doing this work. It doesn't mean that I don't think it is deeply and profoundly necessary. It doesn't mean that I'm not going to work hard. It doesn't mean that I can't go into meetings and like absolutely kick ass when I need to. But it means that like I get to decide how I feel through this journey. And I don't know why I would show up to it with anything other than joy. and that joy reminds me of how incredibly lucky I am to even have the choice for self-directed work, to even have like the ability to think of setting up another venture, like the experience that I have, the, you know, practicalities and material reality of my life. I am so privileged. I am so lucky and I'm I'm going to live it that way because I get to choose and because that is what feels good and what I think is right. So I'll end just, you know, if, if you have heard me talking about self-directed neuroplasticity and you're like, oh, Alyssa, I need to know more about this. Then like, send me an email. Like we can do a session. I promise you we can change how your brain is wired in a very short period of time. It is super fun. It's incredibly powerful. You don't have to do any preparation at all. You just show up and I will take you through this and you will feel the difference. Like if you're interested, reach out to me, Alyssa, A-L-I-S-A at regenerativeworklife.com and we will set up a session. But maybe you're just like, okay, sounds interesting, Alyssa. Like I like the idea. I feel your energy, but what do I do with this? Like just, just you Hold this idea that maybe you get to choose how you feel about your work and about what you are building. Just play with that idea. Just try it out. Like show up to work and give yourself a second to think, how do I want to feel about this? What do I want my experience to be like today? What do you want to change today? That's the simple question. What do you want to change today? All right, thank you so much for listening. Lots more coming about um my offer with regard to doing this kind of change work. And next week, okay, I'm going to make my commitment right now. Next week, I'm going to go through in detail what it is that I'm building. I've given you a few little kind of hints and teasers here in the podcast today. I'm going to outline it for you next week because I really need to make that commitment. I need to write it down. I need to start practice talking about it and get it out of my head so I'm excited to share that with you. Thank you so much for listening and let's do it all again next week.