In this episode, we sit down with Amy Donohue, an expert social media manager and startup advisor for cannabis brands. With her extensive experience, Amy shares invaluable insights on navigating the complex world of social media marketing within the cannabis industry.

Join us as Amy discusses her journey from managing car dealerships and commercial real estate to becoming a key player in the cannabis sector. She reveals the unique challenges faced by cannabis brands in a digital landscape often hindered by strict regulations and stigma.

Discover how to effectively utilize social media without falling victim to shadowbans or violating platform terms of service. Amy provides practical tips on content creation, compliance, and building a strong online presence that resonates with your audience.

Tune in to learn about the importance of community engagement and authenticity in brand messaging, especially in an industry that is still overcoming societal misconceptions. Amy also shares her personal experiences with chronic pain management through cannabis and how it fueled her passion for this field.

Connect with Amy:   / amydonohue  

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Key Highlights:

• Transitioning to Cannabis: Amy shares her transition into the cannabis industry and the motivations behind it, including her personal health journey.

• Navigating Social Media Challenges: Learn about the unique obstacles cannabis brands face on platforms like Instagram and Facebook, and how to overcome them.

• Building Authentic Connections: Discover the significance of community support and genuine engagement in fostering brand loyalty.

  
  

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Keywords: Amy Donahue, social media management, cannabis marketing, shadowban prevention, community engagement, cannabis industry challenges

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