What does it take to stand out, stay human, and lead with authenticity in legal marketing? 💡

In this episode of The PERSUIT Podcast, host Alex Bullington sits down with Rachael Shilling, Director of Marketing & Client Services at Liskow, for an honest, energizing conversation about:

🚀 Standing Out in a Crowded Market How a 90-year-old regional firm competes with global giants by doubling down on its energy-sector roots.

💼 Rethinking RFPs & Client Value Why Rachael loves RFPs, how she first discovered PERSUIT, and how data-driven transparency helps firms win on expertise—not size.

🤖 AI, Empathy & the Future of Legal Work Rachael’s refreshing take on what AI can do—and what it can’t replace: trust, empathy, and real connection.

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