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Episode 43 of The KeyHire Podcast, hosted by Corey Harlock, dives into the art of connecting with customers on a deeper, more meaningful level. This week’s guest, Jim Matuga, Founder of InnerAction Media, brings his wealth of experience in marketing and communication to the table. Together, Corey and Jim unpack the critical role empathy plays in creating lasting relationships between businesses and their customers. In today’s competitive market, simply providing a product or service is no longer enough. Customers want to feel understood, valued, and supported, and empathy is the key to making that happen. Jim shares practical insights on how small business owners can develop a customer-first mindset, listen actively to their audience, and craft authentic messaging that resonates with real needs and emotions. He also provides real-world examples of how empathy-driven strategies can lead to stronger brand loyalty and sustainable growth. This episode isn’t just about marketing—it’s about transforming the way you engage with your customers. Whether you’re a seasoned entrepreneur or just starting out, this conversation will inspire you to view your business relationships through a new lens. Tune in to learn how empathy can become your most powerful tool for building trust, enhancing customer satisfaction, and driving long-term success. Connect with Jim: https://www.linkedin.com/in/jmatuga/ Learn More About InnerAction Media: https://inneractionmedia.com

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