From football pitches to Formula 1 circuits and now into gaming, few careers showcase the evolving power of data in sport and entertainment as vividly as Max Métral’s. In this episode, hosted by LaSource’s CEO Samuel Westberg, we sit down with Max, Senior Director of Business Intelligence at Activision Blizzard, to trace his journey from City Football Group to F1 and now into gaming. We explore how these experiences have shaped his vision of data’s role in fan engagement, commercial strategy, and performance. From building BI ecosystems that connect ticketing, CRM, and fan behavior, to translating complex insights into strategic decisions across global organisations, Max shares the lessons he has learned through his experiences about scaling data cultures in industries where passion and performance intersect.  We also dive into what sports can learn from gaming’s approach to real-time engagement, monetization, and Live Ops, as well as how BI talent must evolve in an era increasingly shaped by AI. Tune in to discover: How fan-centric data strategies are transforming sports organisations The hurdles of building unified BI systems across departments What sports can borrow from gaming to enhance fan engagement The balance between performance data and commercial insights Why the next generation of BI leaders must master both technical depth and storytelling Whether you’re leading a club’s data team, exploring gaming’s data-driven future, or simply curious about how numbers can unlock new levels of fan experience, this episode offers a rare, behind-the-scenes look at BI across sports, motorsports, and gaming. We hope you enjoy it! Hosted by Ausha. See ausha.co/privacy-policy for more information.

From local arenas in France to driving global strategy at the NBA, Steve Nuss has carved out a career at the intersection of sport, media, and innovation.  In this episode, hosted by LaSource’s Chief Strategy Officer and Partner JB Alliot, we sit down with Steve, Director, International Content Partnerships at the NBA, to trace his path from SIG Strasbourg and the FIA to overseeing the league's partnerships and media rights across Europe and the Middle East.  Through stories of market expansion, digital transformation and deal negotiations, Steve explains how the NBA harnesses performance data and audience insights to create richer fan experiences and lasting partnerships.  We dive into how he approaches diverse territories, the evolving role of technology in shaping media distribution strategies, and the challenges of balancing storytelling with business outcomes.  Tune in to discover:  How early experiences in basketball and motorsport shaped Steve's global outlook.  The strategy behind building the NBA´s media footprint across Europe and MENA Why merging performance analytics with commercial objectives matters for growth How the NBA leads in direct-to-consumer innovation and digital fan engagement  The qualities future sports executives will need in a rapidly changing landscape Whether you´re curious about sports business, fascinated by digital transformation, or eager to understand the media strategies of a global brand, this episode offers a front-row view into the NBA´s vision for the future.  We hope you enjoy it! Hosted by Ausha. See ausha.co/privacy-policy for more information.

In an industry where digital transformation often lags behind the hype, one agency is helping sports organisations quietly build the future, from the inside out. In this episode, we sit down with Thomas, Director of Digital Innovation at Techonomy, to explore how a former professional athlete is now guiding over 100 sports organisations through their most complex digital challenges, from operational optimisation to fan personalisation. From working with major entities like UEFA and KNVB to deploying AI-driven tools for inclusivity and engagement, Thomas shares how Techonomy is redefining what it means to be truly “AI-ready” not just in strategy decks, but in systems, workflows, and culture. We also delve deep into what distinguishes meaningful innovation from short-term buzz, and how regions like Europe, Australia, and the Middle East are responding differently to the current wave of tech disruption in sport. Tune in to learn more about: The difference between being a ‘first mover vs. a fast adopter’ and why timing matters more than ever How federations are using AI tools to improve accessibility for underserved communities Why GenAI and AI agents are changing how we think about roles, workflows, and value How personalisation, segmentation, and smart automation are shaping the next era of fan engagement Why North America is setting the pace and what Europe needs to do to keep up How Techonomy blends marketing, data, and infrastructure to help clubs turn insight into action Whether you're leading digital at a club, rethinking your fan engagement strategy, or simply trying to understand what real-world AI adoption looks like, this episode offers a grounded, strategic view on the present and potential future of sports tech. We hope you enjoy it. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In a region often overlooked by mainstream sports media, a local platform is challenging the status quo - legally, culturally, and commercially. In this episode, we sit down with Mohsen Garcia, co-founder of 1001, Iraq’s first legal OTT streaming platform, to explore how localised content and strategic partnerships are reshaping the sports and entertainment landscape in one of the world’s most complex yet connected markets. From launching a content platform in a piracy-dominated environment to securing exclusive rights to LaLiga and aggregating major players like beIN Sports and StarzPlay, Mohsen shares how 1001 is building a new kind of media ecosystem, one rooted in cultural relevance, accessible technology, and regional storytelling. We also discuss the unique role of LaSource in advising on game-changing moves like the LaLiga rights deal, and what it takes to grow from a local disruptor to a regional aggregator with global potential. Tune in to learn more about: Why Iraq is one of LaLiga’s top 5 global fan markets, and what that means for sports rights in the region How 1001 is tackling piracy through aggregation, UX, and localised value The importance of regional dialects and emotional connection in media strategy Why hybrid models (AVOD + SVOD) are key in emerging markets How 1001 is laying the groundwork for the next wave of digital content platforms The potential for exporting the model to other underserved markets Whether you're in media, sports, tech, or emerging market investment, this is an episode that reveals how local innovation is quietly leading global change. We hope you enjoy it. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Bologna FC is one of the most historic clubs in Italian football, with 7 Serie A titles and deep regional roots in the heart of Emilia-Romagna. But what does it take to modernise such a legacy-rich institution and unlock new levels of commercial, digital, and international growth? In this episode, we sat down with Christoph Winterling, Bologna FC’s Marketing and Commercial Director, to explore how the club has evolved over the past decade, from rebuilding infrastructure and investing in digital transformation, to strengthening bonds with regional icons like Lamborghini and Ducati. Tune in to learn more about: The club’s journey from financial instability to European contention How Bologna leverages its local identity to build global partnerships Why Formula One is a model for modern fan engagement The challenges and rewards of leading digital innovation in football How data and mobile apps are transforming club-fan-sponsor relationships Christoph’s advice for anyone navigating the future of sports business We hope you enjoy this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

CAMB.AI (http://CAMB.AI) is one of the most exciting companies operating at the intersection of AI, media, and sports, known for its cutting-edge voice and translation tech that brings content to life in over 140 languages. But what does it take to scale a global language-tech company, and how is this innovation reshaping the future of fan engagement? In this episode, we sat down with Avneesh Prakash, Co-Founder and CEO, and Akshat Prakash, Co-Founder and CTO of CAMB.AI (http://CAMB.AI), to explore their entrepreneurial journeys and vision for the future of AI in content localisation. From engineering roots and startup grit to joining the 2025 Comcast SportsTech cohort, Avneesh and Akshat share a behind-the-scenes look at what powers CAMB.AI (http://CAMB.AI)’s rapid rise. Tune in to learn more about: How CAMB.AI (http://CAMB.AI)’s AI-powered dubbing is different from traditional translation tools Why sports became a strategic sector for their business The company’s plans for global expansion and new markets What it means to build responsible and inclusive AI Lessons from launching and scaling a language-tech startup We hope you enjoy this episode! If you had a good time listening, please support us by: Subscribing – it just takes a click! Giving us a 5-star rating on your listening platform to help us spread the word Finally, if you want to learn more about what we do at LaSource, check out our website (https://www.lasource.io) and LinkedIn page (https://www.linkedin.com/company/joinlasource/). LeCorner is a podcast dedicated to sports and digital. Every two weeks, we host a prominent guest in the sports industry to discuss digital innovation and strategic development. Hosted by Ausha. See ausha.co/privacy-policy for more information.

The Lawn Tennis Association (LTA) is the governing body for tennis in the UK, known for its innovative, forward-thinking approach to making tennis accessible to all. A key strategy in achieving this is through leveraging digital platforms to engage fans and tennis enthusiasts. In this episode, we spoke with Chris Pollard, Managing Director of Commercial & Operations at the LTA, who has been with the organisation for over five years. Chris, a passionate sports enthusiast, shared insights from his diverse roles in innovation, digital, and commercial, including his insights on the evolution of the industry since the London 2012 Olympics and to the recently concluded Paris 2024 Games  Tune in to learn more about: The challenges facing global tennis governance How digital solutions can break down organisational silos The LTA’s digital maturity and future direction Key takeaways for the sports industry We hope you enjoy this episode!   If you had a good time listening, please support us by: Subscribing – it just takes a click! Giving us a 5-star rating on your listening platform to help us spread the word. Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/). LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Club Brugge, one of the most successful clubs in Belgian football history, is continuously pushing the boundaries of innovation to strengthen its connection with fans. Leading this charge is Thomas Rypens, Direct-to-Consumer Director at the club, who oversees all consumer-facing aspects: merchandising, ticketing, food and beverage, memberships, e-sports, e-commerce, and more. In this episode of LeCorner, we had the pleasure of hosting Thomas Rypens, Direct to Consumer Director at Club Brugge for an insightful discussion about his fascinating journey, from an internship at RSC Anderlecht to founding his own startup, and eventually taking on this newly created role at Club Brugge. Thomas shared how he leverages new technologies to collect and utilise data in innovative ways, driving additional revenue for the club. We also delved into the digital strategies he's implementing to create membership programs that foster loyalty among fans and keep them engaged. In this episode, you’ll learn about: Thomas’ journey from Anderlecht to his key role at Club Brugge The importance of data lakes and data collection in boosting club revenue Innovative digital strategies for creating membership programs and building fan loyalty How innovation is integrated into all aspects of the customer experience at Club Brugge We hope you enjoy this episode!   If you had a good time listening, please support us by: Subscribing – it just takes a click! Giving us a 5-star rating on your listening platform to help us spread the word. Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/). LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development Hosted by Ausha. See ausha.co/privacy-policy for more information.

New LeCorner episode, new sports business topic covered!In our latest episode, we were joined by Chris Gerstle, Director of Strategy and Development at European Leagues - An organisation that stands as the voice of professional Football Leagues across Europe on all matters of common interest.Along the episode, Chris takes us through his professional journey and his admirable passion for the sport of football. He credits the sport for instilling a dynamic persona within him. The conversation then leads into the main purpose of the European Leagues and how it aspires to maintain a competitive balance for professional football leagues across Europe.Additionally, Chris sheds light on the following subjects:✅ The inception of European Leagues and the needs being addressed✅ The intricacies of project 'Elevate' and how it stands as a closed forum for Members✅ European Leagues Role in supporting member leagues via commercial development through betting and broadcast rights.✅ The Medium to Long Term vision of the European Leagues complimenting the vision of member leagues and their respective clubs.If you had a good time listening to this episode, do not hesitate to support us:1. By subscribing, it's just a tiny click2. By putting 5 stars on the Apple Podcast to help us spread it.`Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io (https://www.lasource.io) and on our Linkedin page: https://www.linkedin.com/company/joinlasource/ (https://www.linkedin.com/company/joinlasource/)LeCorner (https://www.linkedin.com/company/joinlasource/LeCorner) is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In episode 46 of our LeCorner Podcast, we had the opportunity to welcome Jon Dutton OBE (mailto:jondutton@britishcycling.org.uk), Chief Executive Officer of British Cycling, the governing body of Cycling in the United Kingdom. Jon engaged in a seamless conversation with LeCorner host and Chief Business Officer at LaSource Leander Monbaliu, taking us through his journey in sports, from fandom to the ambition of building a world of greater good by leveraging the power of sport, particularly cycling. Leading a national sporting federation’s growth isn’t unfamiliar territory for Jon, having occupied the same post for the Rugby League World Cup for over 5 years, where he gained most of his experience. During the conversation, Jon shares his thoughts on the cycling landscape in the UK, and the federation’s responsibility and due diligence in promoting the sport at the grassroots level and at the national level, where athletes have a safeguarded and successful future ahead of themselves. In addition, Jon also sheds light on: ✅The roadmap of British Cycling, focusing on their strategic ambition for growth and their vision of bringing the joy of cycling to everyone✅The maturities of the sports of Rugby and Cycling and the parallels he has drawn having had a taste of working within both sports. ✅British Cycling’s development and growth strategy leading up to the Paris 2024 Olympic games✅The Innovation Culture at British cycling and the measures taken to instil a fundamental, positive mindset within the organisation If you had a good time listening to this episode, do not hesitate to support us:1. By subscribing, it's just a tiny click2. By putting 5 stars on the Apple Podcast to help us spread it.Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io (https://www.lasource.io) and on our Linkedin page: https://www.linkedin.com/company/joinlasource/ (https://www.linkedin.com/company/joinlasource/)LeCorner (https://www.linkedin.com/company/joinlasource/LeCorner) is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development. Hosted by Ausha. See ausha.co/privacy-policy for more information.