Description

In a region often overlooked by mainstream sports media, a local platform is challenging the status quo - legally, culturally, and commercially.

In this episode, we sit down with Mohsen Garcia, co-founder of 1001, Iraq’s first legal OTT streaming platform, to explore how localised content and strategic partnerships are reshaping the sports and entertainment landscape in one of the world’s most complex yet connected markets.

From launching a content platform in a piracy-dominated environment to securing exclusive rights to LaLiga and aggregating major players like beIN Sports and StarzPlay, Mohsen shares how 1001 is building a new kind of media ecosystem, one rooted in cultural relevance, accessible technology, and regional storytelling.

We also discuss the unique role of LaSource in advising on game-changing moves like the LaLiga rights deal, and what it takes to grow from a local disruptor to a regional aggregator with global potential.

Tune in to learn more about:

• Why Iraq is one of LaLiga’s top 5 global fan markets, and what that means for sports rights in the region

• How 1001 is tackling piracy through aggregation, UX, and localised value

• The importance of regional dialects and emotional connection in media strategy

• Why hybrid models (AVOD + SVOD) are key in emerging markets

• How 1001 is laying the groundwork for the next wave of digital content platforms

• The potential for exporting the model to other underserved markets

  
  

Whether you're in media, sports, tech, or emerging market investment, this is an episode that reveals how local innovation is quietly leading global change.

We hope you enjoy it.

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