SailGP is an international sailing competition founded 2 years ago by Larry Ellison, founder of Oracle and chamion yachtsman Russelm Coutts. Teams are competing across a season of multiple grands prix around the world. The inaugural competition was in 2019 with six teams competing from Australia, China, France, Great Britain, Japan and the United States of America. 

For this new LeCorner Episode, we received Jose Garnes, head of content at SailGP. We have been through his professional journey, starting with the Olympics and his current role at SailGP. We discussed the importance of creating engaging content to build a strong fanbase and develop audiences. 

Episode timeline: 

- Introduction to Jose: personal and professional background

- What is SailGP? Pros and cons of being a new competition

- Sail GP: a sustainable competition

- Creating content for sports organisations: a passion or a coincidence? 

- SailGP vs Formula One: can we make the comparison? 

- What is to be Head Of Content? Missions & goals 

- What kind of content to engage with fans?

- The place of social media in SailGP content strategy 

- Tv Rights, partners and SailGP digital properties

- Measuring the success of your content

- How to innovate when creating content?

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LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

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